Earlier last week many would have seen that Drayton Manor shared their brand new branding & website to symbolise its future & changes which have happened throughout the last year or so & that are continuing to happen. It seemed to have caused quite the commotion amongst us “enthusiasts”. Just before I do get into these posts I want to address the fact it’s perfectly alright to have an opinion & constructively provide your feedback in a respectful manner but please don’t be rude to the staff who spent their hours creating this project. For the record of starting this blog, these are purely my opinions on the change & I do recognise they may fluctuate from yours but let’s just be considerate of one another opinions!
Okay, let’s start with the fact, that I’ll miss the previous branding & logo. There’s no denying how iconic that was for so many of us especially those who grew up visiting the park. I guess it’s that feeling of loss from your childhood. But with any business times move on & having a refresh is exactly what is needed too. We’re just customers who have a sentimental attachment to the park but that doesn’t mean they are wrong in their moving forward strategy nor does it mean we are wrong for feeling a little sad by the changes too.
Aside from that personal connection I mentioned above. I do prefer the older logo to the new but that’s mainly down to the attention to detail of the retired. But when speaking of this I can’t help but feel it’s still so fresh & modern that it’ll be a grower ultimately. However, I’m not sitting here saying it’s dreadful by any means because it’s not it’s just something fresh that’ll take time to adapt to. I’ll comprehend the reasoning as to why it has changed also. Again putting those sentimental factors aside I think the new logo & branding look so neat & tidy.
In regards to the transition, I feel the park in recent years has renovated its image massively. The consistent investment we have seen from a guest’s perspective has been substantial and the park itself does feel a lot different. It feels almost alive again after all these years of persisting stagnant. I have seen a lot of concern in regards to them taking that same path which Lightwater Valley did with their target audience. But it’s nice to see Drayton Manor has nipped that in the bud with their blog posts communicating the alterations & their future target audience of “family thrill”. You can read that HERE.
To help picture “family thrill” the likes of Thirteen & Wickerman at Alton Towers fit that kind of bill. Of course, I do not anticipate we’ll see anything like either of them in the coming years but it’s just to share an idea of that typical kind of market. Again who knows what’s actually in the pipeline I’m speculating those big projects are off the cards yet really who knows? It’s just best to not get your hopes up in my opinion.
To me, I can only see a promising future ahead. The transformations in their branding are an apparent indication of the future that we are enthusiasts wished for, for years & that’s an investment. Drayton Manor hasn’t felt this alive in so long in all honesty & it does fill my heart with such joy to see it continuing to get bigger & move forward with the times. I struggle to take any negative from this alternation. What would we rather see the park head down a slippery slope of 0 investment or have some changes which of course won’t please everyone & only head upwards? I’m thankful the park is safe & has their future secured going forward. We are due a visit this season too & can’t wait to share all our thoughts on the brand new area; Vikings.
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To the team who made & worked on these changes a massive congratulations! Please remember guys to be kind too.
Thank you for reading & be sure to share your thoughts on the changes in the comments.
