{"id":9870,"date":"2022-05-18T08:00:03","date_gmt":"2022-05-18T08:00:03","guid":{"rendered":"https:\/\/www.coastersonthecoast.co.uk\/?p=9870"},"modified":"2025-06-12T20:04:55","modified_gmt":"2025-06-12T20:04:55","slug":"a-new-era-for-drayton-manor","status":"publish","type":"post","link":"https:\/\/www.coastersonthecoast.co.uk\/?p=9870","title":{"rendered":"A New Era For Drayton Manor\u2026"},"content":{"rendered":"

Earlier last week many would have seen that Drayton Manor shared their brand new branding & website to symbolise its future & changes which have happened throughout the last year or so & that are continuing to happen. It seemed to have caused quite the commotion amongst us \u201centhusiasts\u201d. Just before I do get into these posts I want to address the fact it\u2019s perfectly alright to have an opinion & constructively provide your feedback in a respectful manner but please don\u2019t be rude to the staff who spent their hours creating this project. For the record of starting this blog, these are purely my opinions on the change & I do recognise they may fluctuate from yours but let\u2019s just be considerate of one another opinions!<\/span><\/p>\n

\"\"<\/p>\n

Okay, let\u2019s start with the fact, that I\u2019ll miss the previous branding & logo. There\u2019s no denying how iconic that was for so many of us especially those who grew up visiting the park. I guess it\u2019s that feeling of loss from your childhood. But with any business times move on & having a refresh is exactly what is needed too. We\u2019re just customers who have a sentimental attachment to the park but that doesn\u2019t mean they are wrong in their moving forward strategy nor does it mean we are wrong for feeling a little sad by the changes too.\"\"<\/span><\/p>\n

Aside from that personal connection I mentioned above. I do prefer the older logo to the new but that\u2019s mainly down to the attention to detail of the retired. But when speaking of this I can\u2019t help but feel it\u2019s still so fresh & modern that it\u2019ll be a grower ultimately. However, I\u2019m not sitting here saying it\u2019s dreadful by any means because it\u2019s not it\u2019s just something fresh that\u2019ll take time to adapt to. I\u2019ll comprehend the reasoning as to why it has changed also.\u00a0 <\/span>Again putting those sentimental factors aside I think the new logo & branding look so neat & tidy.<\/span><\/p>\n

\"\"<\/p>\n

In regards to the transition, I feel the park in recent years has renovated its image massively. The consistent investment we have seen from a guest’s perspective has been substantial and the park itself does feel a lot different. It feels almost alive again after all these years of persisting stagnant. I have seen a lot of concern in regards to them taking that same path which Lightwater Valley did with their target audience. But it\u2019s nice to see Drayton Manor has nipped that in the bud with their blog posts communicating the alterations & their future target audience of \u201cfamily thrill\u201d. You can read that HERE<\/strong><\/a>.<\/span><\/p>\n

\"\"<\/p>\n

To help picture \u201cfamily thrill\u201d the likes of Thirteen & Wickerman at Alton Towers fit that kind of bill. Of course, I do not anticipate we\u2019ll see anything like either of them in the coming years but it\u2019s just to share an idea of that typical kind of market. Again who knows what\u2019s actually in the pipeline I\u2019m speculating those big projects are off the cards yet really who knows? It\u2019s just best to not get your hopes up in my opinion.\"\"<\/span><\/p>\n

To me, I can only see a promising future ahead. The transformations in their branding are an apparent indication of the future that we are enthusiasts wished for, for years & that\u2019s an investment. Drayton Manor hasn\u2019t felt this alive in so long in all honesty & it does fill my heart with such joy to see it continuing to get bigger & move forward with the times. I struggle to take any negative from this alternation. What would we rather see the park head down a slippery slope of 0 investment or have some changes which of course won\u2019t please everyone & only head upwards? I\u2019m thankful the park is safe & has their future secured going forward. We are due a visit this season too & can\u2019t wait to share all our thoughts on the brand new area; Vikings. <\/span><\/p>\n

\u2014\u2014<\/span><\/p>\n

To the team who made & worked on these changes a massive congratulations! Please remember guys to be kind too.<\/p>\n

Thank you for reading & be sure to share your thoughts on the changes in the comments.<\/strong><\/em>\"\" <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Earlier last week many would have seen that Drayton Manor shared their brand new branding & website to symbolise its future & changes which have happened throughout the last year or so & that are continuing to happen. It seemed to have caused quite the commotion amongst us \u201centhusiasts\u201d. Just before I do get into these posts I want to address the fact it\u2019s perfectly alright to have an opinion & constructively provide your feedback in a respectful manner but please don\u2019t be rude to the staff who spent their hours creating this project. For the record of starting this blog, these are purely my opinions on the change & I do recognise they may fluctuate from yours but let\u2019s just be considerate of one another opinions! Okay, let\u2019s start with the fact, that I\u2019ll miss the previous branding & logo. There\u2019s no denying how iconic that was for so many of us especially those who grew up visiting the park. I guess it\u2019s that feeling of loss from your childhood. But with any business times move on & having a refresh is exactly what is needed too. We\u2019re just customers who have a sentimental attachment to the park but that doesn\u2019t mean they are wrong in their moving forward strategy nor does it mean we are wrong for feeling a little sad by the changes too. Aside from that personal connection I mentioned above. I do prefer the older logo to the new but that\u2019s mainly down to the attention to detail of the retired. But when speaking of this I can\u2019t help but feel it\u2019s still so fresh & modern that it\u2019ll be a grower ultimately. However, I\u2019m not sitting here saying it\u2019s dreadful by any means because it\u2019s not it\u2019s just something fresh that\u2019ll take time to adapt to. I\u2019ll comprehend the reasoning as to why it has changed also.\u00a0 Again putting those sentimental factors aside I think the new logo & branding look so neat & tidy. In regards to the transition, I feel the park in recent years has renovated its image massively. The consistent investment we have seen from a guest’s perspective has been substantial and the park itself does feel a lot different. It feels almost alive again after all these years of persisting stagnant. I have seen a lot of concern in regards to them taking that same path which Lightwater Valley did with their target audience. But it\u2019s nice to see Drayton Manor has nipped that in the bud with their blog posts communicating the alterations & their future target audience of \u201cfamily thrill\u201d. You can read that HERE. To help picture \u201cfamily thrill\u201d the likes of Thirteen & Wickerman at Alton Towers fit that kind of bill. Of course, I do not anticipate we\u2019ll see anything like either of them in the coming years but it\u2019s just to share an idea of that typical kind of market. Again who knows what\u2019s actually in the pipeline I\u2019m speculating those big projects are off the cards yet really who knows? It\u2019s just best to not get your hopes up in my opinion. To me, I can only see a promising future ahead. The transformations in their branding are an apparent indication of the future that we are enthusiasts wished for, for years & that\u2019s an investment. Drayton Manor hasn\u2019t felt this alive in so long in all honesty & it does fill my heart with such joy to see it continuing to get bigger & move forward with the times. I struggle to take any negative from this alternation. What would we rather see the park head down a slippery slope of 0 investment or have some changes which of course won\u2019t please everyone & only head upwards? I\u2019m thankful the park is safe & has their future secured going forward. We are due a visit this season too & can\u2019t wait to share all our thoughts on the brand new area; Vikings. \u2014\u2014 To the team who made & worked on these changes a massive congratulations! Please remember guys to be kind too. Thank you for reading & be sure to share your thoughts on the changes in the comments.<\/p>\n","protected":false},"author":1,"featured_media":9871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5053,5054],"tags":[3926,1852,3928,139,3925,3922,3923,3929,3924,746,3795,402,701,3927,448,2498],"class_list":["post-9870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-theme-parks","category-themed-attractions","tag-bryans-family","tag-debates","tag-discuss","tag-drayton-manor","tag-drayton-manor-future","tag-drayton-manor-new-branding","tag-new-era","tag-retired-drayton-manor","tag-start-of-something-new","tag-tamworth-theme-park","tag-the-looping-group","tag-theme-park-blogger","tag-theme-parks","tag-theme-parks-chat","tag-uk-theme-park","tag-uk-travel"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.coastersonthecoast.co.uk\/wp-content\/uploads\/2022\/05\/AFA0BFED-D0D5-43AC-8F4D-0BB9BD01392A.jpeg?fit=2048%2C2048&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pb4qDv-2zc","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/9870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9870"}],"version-history":[{"count":1,"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/9870\/revisions"}],"predecessor-version":[{"id":9872,"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/9870\/revisions\/9872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=\/wp\/v2\/media\/9871"}],"wp:attachment":[{"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coastersonthecoast.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}